Pro tip: Combine your online and offline marketing efforts for better results. That is why direct mail postcards are recognized among the best marketing channels for e-commerce and customer reactivation. They would rather put a postcard aside to read it later or save it for the future if they’re not immediately interested in your win back offer. Ĭonsumers usually pay more attention to their direct mail pieces and rarely throw them away upon receiving. But it’s more likely that your potential customers will notice and absorb at least some parts of your message if they receive a physical postcard in their mailbox.īy submitting this form, I confirm that I have read and understood Inkit's Privacy Policy. Of course, it doesn’t mean that all people without exception read the leaflets they receive in their mailboxes from top to bottom. It will also save you time on the creative side.ĭirect mail is more personal and has a longer-lasting effect on customers if compared with an average email. This is a strong strategy when your offer is proven, but you’re having trouble with your open rate. Repurposing a great email promotion as a win back postcard is simple and effective. Some of the most successful re-engagement postcard campaigns begin as win back email campaigns, including the NatureBox promo discussed above. Win Back Postcard Example #3: The Repurposed Email Campaign A personalized store credit reminder packs more punch than a promotional offer alone. Consumers generally do not want to let loyalty rewards go unused. The loyalty angle makes this win back postcard very effective. That’s exactly what Bite Squad did with this ‘we want you back’ postcard. When you’re hitting up inactive customers who stopped engaging with your brand, go big. Wondering what effective re-engagement, ‘we want you back’ postcards look like? Here are 5 examples to inspire your next automated postcard marketing campaign: Win Back Postcard Example #1: The Hard-to-Resist Freebie So while multi-channel and cross-channel matter, don’t overlook the most effective retention and reactivation marketing channel – that is, a personalized physical direct mail that will get you a much better reengagement result. Direct mail catalogs or postcards, on the other hand, can get a response rate of 3.4%. Studies have shown that an average email campaign has a response rate of 0.12%. Then, let them know that you learned your lesson and you want them back – for example, send them a ‘we want you back’ postcard. If you want to win your customers and their loyalty back, first of all, you’ll need to address that reason and eliminate the faulty issues, if any.
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